Though there are many of us who would stand by saying that chiseled features are rather pleasing to the eye, along with an attractive silver streak of grey hair, not forgetting wise, wrinkled eyes that simply depict wisdom and charm… No? Well perhaps not since it’s decreasingly a popular opinion to billions of male and female beauty consumers around the globe. These beauty customers are committed to their beauty regimes and swear by the products and services that they believe give them a more youthful appearance – they’re not so much for the distinguished wisdom look after all!
Skin care products and beauty treatments continue to be in high demand as our population ages; we are becoming more concerned with maintaining a youthful Instagram-worthy image. Even discussions in the news, on the effects of the sun on skin and the threat of skin cancer has rocketed sales of sun care products.
For many, price is not the deciding factor when purchasing youth potions. If a product is believed to be of higher quality than a cheaper one offered by a rival company, people are happy to pay more for what they recognise to be a better product. It’s never been easier for cosmetic and personal care products to be stocked on the selves of large, established retailers globally. The beauty industry remains incredibly strong in the economic world, with the inevitability of ageing. More people are longing for their youthful looks to remain, and if beauty products help them do that, don’t expect the industry to slow down in the slightest.
It’s not just our sassy ladies, the male grooming market is expanding too, as more men want to protect their skin and maintain a fresh appearance. Gone are the days of men limiting themselves to low maintenance and minimal grooming products. Increasing amounts of men are confidently becoming frequent users of products like face masks, scrubs, eye serums, facial cleansers, moisturisers, even bronzers that are specially designed for them, not to forget their weekly mani pedi’s.
This could be due to social media playing a significant role in consumers putting more effort into looking good at all times. Men are becoming more aware of self-grooming, body image and hygiene as well as the modern woman.
The surge in beauty blogging and social media influencers has created more exposure for conscious consumers. The global market for vegan cosmetics will be worth $20.8 billion by 2025. The vegan and organic beauty movement has built awareness for beauty and wellness products, helping to bring the male customer into the beauty industry as a consumer. Environmentally friendly, ethically produced and cruelty-free skin-care products are becoming extremely on trend, especially with young men who are choosing to affiliate themselves with brands where they can relate to ethos’ they identify with all round.
If you’re considering getting into the beauty industry the time is now particularly with the growth of male grooming and conscious consumers. It’s no secret that this flourishing industry is only getting bigger and contributing to its growth seems to be a no-brainer!