Let’s be completely transparent here; the general consensus in society today is that we all benefit by looking and feeling wonderful after a little personal maintenance and self care; a fresh manicure or pedicure gives us an undeniable feel good glow every time. Whether it’s a trendy barber or a luxurious nail salon franchise, the desire for men’s and women’s grooming is in high demand.
So you want to know the ins and outs of opening a beauty salon like Strip? Look no further. Here are a series of steps you should consider when creating your very own successful beauty franchise.
During the initial stages of opening a beauty salon it’s essential that you figure out how much money you will need. Is it going to be feasible to support yourself while your beauty salon franchise takes time to get up and running? You should create an operating budget, calculating how much money you will need to cover all the costs of your franchise each month, be sure to include rent, supplies, payroll, training, licensing, marketing and PR, plus an emergency fund. Work out how much you plan on charging for your services, once you have created your operating budget you will know how much you will need to break even and make a profit, be beauty budget savvy.
Setting up your beauty franchise location is critical to the success of your business. You should aim to get into areas where there’s high footfall, traffic, perhaps in or next to malls or close to places where potential customers visit often, such as supermarkets, office buildings, apartment blocks, and gyms. If possible stay away from competition, it’s better to situate yourself where you’re the only close by salon.
Take care of any licensing, you want all of your paperwork to be as groomed as your clients. Begin with registering your beauty salon franchise with the local authority and request their list of regulations that you will need to consider, this may include planning permission or health and safety approvals.
Seek to employ qualified and professionally well-trained beauticians, stylists, and other personnel. It will be your responsibility as the salon owner to provide personnel who understand and can adequately carry out each procedure that’s offered – reputation is key!
Grow your network and offer a wide range of services, the internet is a phenomenal place for beauty business opportunities. You can combine and convey; expanding your network and promoting your wide range of services all by maintaining your social media presence with daily uploads of original content (photos, videos, blog posts) – which you can create in your very own salon. Your customers will even begin to do this for you too, all you will need to do is repost. Use the internet to your advantage and reach the demographics you are unable to physically. Use your social channels to shout about your latest services or products by running interactive competitions / posts.
Keep your clients satisfied, your best marketing tool is word of mouth so give them a reason to come back to your salon franchise rather than a competitor. By following these steps and adding your own creative flare, that’s how you’re going to set up a successful beauty salon.